The market is hot, especially outside of the five major adult product-consuming territories: the U.S., Canada, the U.K., Western
Europe and Australia With pleasure product expos taking place all over world, it’s evident that the universal appeal of intimacy items is only growing. Whether based in the U.S. or abroad, sex toy manufacturers are constantly seeking to make their products hit that mark of being internationally known.
Pleasure product companies can’t do it alone of course. Distributors play a crucial role in serving as the liaison between them and retailers, and in providing the feedback that can lead to their success in unfamiliar territories.
“For us, distributors play a huge role in reaching unfamiliar markets as they are able to give us crucial information on customer trends and enable customers to see the products in the flesh,You can have the greatest product but it will not sell,if the retailers and end consumers cannot have a proper feel for it.”
“Individuals will always differ, according to their background and budget,There are the low-dollars, not particularly demanding consumer, the mid-level client and the higher-end customer. These will always exist and always seek an appropriate item for themselves that they feel comfortable with within their current parameters. And that customer is also in flux. Ten years later, they may not be the young,low-budget, inexperienced toy user and be purchasing a higher-end item.
“So, there will always be consumers seeking different items at different price points, and each new generation flushes in while others fade. But there are country-specific differences. Australia still has quite a high disposable income level and high affinity to sex toy purchasing and usage. Germany and Austria rank high in fetish and BDSM consumption. Across the U.S., there are statewide differences in toy category consumption.”
In pointing out regions where sex toy sales are burgeoning,manufacturers list just about everywhere — from Czech Republic to India to Colombia, Russia, Australia and beyond.
“The market is hot, especially outside of the five major adult product-consuming territories: the U.S., Canada, the U.K., Western Europe and Australia. The demand is unfolding as influencers/bloggers are talking about them, more video content show them and there is more engagement and buzz on social media. I think it has grown in the last 12-24 months more than it did in the 10 years prior to that. Because the
demand is coming from underserved countries, I think there is still a grand opportunity for each country/region to have its own brand as the dominating player.”
Vineshkumar Kunhiraman, the chief marketing officer of India-based online retailer ThatsPersonal.com, says India is a region that is evolving into a successful marketplace for pleasure products.Popular trends in sex toys seem to be pretty consistent worldwide —high-tech toys are drawing new customers around the globe. According to Pipedream Products CEO Matthew Matsudaira, trending techy toys such as
“luxury toys, men’s toys, toys for long-distance relationships, massage wands, and toys for anal play are trends that one must follow.”
The increase of media attention and availability of online shareable content is providing the information and motivation that consumers need to make buying decisions. “Customers want richer intimate experiences with more meaning and a better education of how and why to incorporate pleasure products into their lifestyles.”
We pride ourselves on offering the best information possible to help consumers make their purchasing decisions Consumers are becoming more progressive all other the world and sexual wellness is becoming a topic that many are entertaining.
[People] are no longer repulsed by talking about sex, fantasies or their sexual choices,” Kunhiraman said. “They are prioritizing sexual health rather than just general health. Internet penetration has grown dramatically, giving unlimited access to adult content to over three
quarters of the world’s adult population. Sex-related keywords became highest searched in India and across the world. With this massive
transition in consumer trends, brands have now segmented and designed products based on consumer needs and demographics. Namely based on segments like need-oriented, men/women, couple, LGBT, first timer and advanced users, porn users, price-sensitive.”
While the demand for pleasure products and their sales may be growing, sex toy suppliers must face the challenge that each region presents in terms of importing and shipping from place to place.